Stuart Hurst, Founder of Cloud 10 Accounting Artwork

Humanise The Numbers - for ambitious accountants in practice

Welcome to the 'Humanise The Numbers' podcast series. Here you'll find a whole series of interviews with the leaders of accounting firms who are building (or have already built) a firm of the future now! You'll hear key insights, key skills and key habits that underpin the success of these firms. Insights, skills and habits that can underpin your firm's future success too. It seems that when an accountancy firm connects their team and their clients to the numbers that really matter to them they transform the results for everyone. This is accelerated when the humanity of the way they work shines through too. That's why we're talking about ambitious accountants humanising the numbers.Here's what a director of a multi-partner multi-national firm said recently ."What I like about your podcasts is that they are real. They are not scripted and I appreciate the fact that your interviewees admit they don’t have all the answers but are willing to let you put that fact out on a podcast. It is what is going on at the front lines of great small accounting practices. I have now listened to about half of them, I intend listening to them all as each one just has a nugget that I am writing down to see if I can use in our practice at some stage."

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Humanise The Numbers - for ambitious accountants in practice

Stuart Hurst, Founder of Cloud 10 Accounting

November 01, 2024 • Paul Shrimpling and Stuart Hurst

When you dive into a deep conversation with a person who has worked in a village accountancy practice, someone who has also been part of a national firm and who has worked within an organisation to establish a new office, improving the fees by £100k per month, you know you're likely to have a decent podcast discussion.

In this conversation with Stuart Hurst of Cloud 10, a business in startup phase, we start unpacking what a startup does to not only build revenue, but also to build capital value by installing good structure and process. Stuart’s got a real eye on scaling the business without putting undue stress on him as a business leader.

Don't get me wrong – any startup has its own challenges, and significant opportunities as well, and Stuart shares some of those on this podcast. When you've got a podcast called Humanise The Numbers, it's great to have a deep, meaningful, personal conversation to tie the numbers to the humanity of what's going on in an accounting firm.

I hope you enjoy this podcast and find it as valuable, insightful and practical as both Stuart and I tried to make it. If you want to hear more, please go to www.humanisethenumbers.online or to your favourite podcast platform.

Please scroll down the episode page for this podcast for the contact information for Stuart and for the additional, downloadable resources mentioned in the podcast.