Humanise The Numbers - for ambitious accountants in practice
Welcome to the 'Humanise The Numbers' podcast series. Here you'll find a whole series of interviews with the leaders of accounting firms who are building (or have already built) a firm of the future now! You'll hear key insights, key skills and key habits that underpin the success of these firms. Insights, skills and habits that can underpin your firm's future success too. It seems that when an accountancy firm connects their team and their clients to the numbers that really matter to them they transform the results for everyone. This is accelerated when the humanity of the way they work shines through too. That's why we're talking about ambitious accountants humanising the numbers.Here's what a director of a multi-partner multi-national firm said recently ."What I like about your podcasts is that they are real. They are not scripted and I appreciate the fact that your interviewees admit they don’t have all the answers but are willing to let you put that fact out on a podcast. It is what is going on at the front lines of great small accounting practices. I have now listened to about half of them, I intend listening to them all as each one just has a nugget that I am writing down to see if I can use in our practice at some stage."
Humanise The Numbers - for ambitious accountants in practice
Hayley Plimley, Director of Marketing & Communications at DJH
It's clear that, if you want to grow your accountancy firm, you need to master the art (or indeed science) of marketing and communications.
On this Humanise the Numbers podcast discussion with Hayley Plimley, Marketing and Communications Director at DGH, Hayley's been party to a journey from one office with a team of 60 people to 10 offices with a team of 568 people, in just four years.
You can imagine the communication and marketing challenges associated with that! In our discussion, we unpick what's helped Hayley do a cracking job of marketing and communications in such a high-functioning, high-performing, high-growth business.
You can find the Humanise the Numbers podcast with Hayley on your favourite podcast platform, or go to humanisethenumbers.online.
Please scroll down the podcast’s episode page for the contact information for Hayley and for the additional, downloadable resources mentioned in the podcast.