Vangelis Kyriazis, Co-founder and CEO at Syft Analytics Artwork

Humanise The Numbers - for ambitious accountants in practice

Welcome to the 'Humanise The Numbers' podcast series. Here you'll find a whole series of interviews with the leaders of accounting firms who are building (or have already built) a firm of the future now! You'll hear key insights, key skills and key habits that underpin the success of these firms. Insights, skills and habits that can underpin your firm's future success too. It seems that when an accountancy firm connects their team and their clients to the numbers that really matter to them they transform the results for everyone. This is accelerated when the humanity of the way they work shines through too. That's why we're talking about ambitious accountants humanising the numbers.Here's what a director of a multi-partner multi-national firm said recently ."What I like about your podcasts is that they are real. They are not scripted and I appreciate the fact that your interviewees admit they don’t have all the answers but are willing to let you put that fact out on a podcast. It is what is going on at the front lines of great small accounting practices. I have now listened to about half of them, I intend listening to them all as each one just has a nugget that I am writing down to see if I can use in our practice at some stage."

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Humanise The Numbers - for ambitious accountants in practice

Vangelis Kyriazis, Co-founder and CEO at Syft Analytics

May 10, 2024 • Paul Shrimpling and Vangelis Kyriazis

How do you take the customer’s viewpoint of your accounting firm’s service offering from a 'would-like' to a 'must-have' perspective, as when you get to 'must-have' they're more likely to buy more and to pay more because the perceived value is potentially higher?

We welcome on this podcast discussion Vangelis Kyriazis, the co-founder and CEO of Syft, builders of a KPI reporting product, now with 150,000 business customers worldwide and working through 3,000 accountancy firms.

Vangelis is a chartered accountant who's unpacked what it takes to hold essentially two conversations, the operational conversation about the operations of your client's business and the financial services conversation. Not operations OR finance, but both, because when you do, you build a deeper relationship. Build a deeper relationship and your clients stay loyal for longer, they buy more from you, they recommend you more and are probably more open to higher prices as well.

Please join me on this podcast discussion at humanisethenumbers.online or at your favourite podcast platform and see how Vangelis can influence your thinking the way he's influenced mine when it comes to deep operational conversations and financial conversations that build those deeper relationships.

Please scroll down this episode page for the contact information for Vangelis and for the additional, downloadable resources mentioned in this podcast.