Amanda C. Watts, Owner of Oompf Global, trainer and coach Artwork

Humanise The Numbers - for ambitious accountants in practice

Welcome to the 'Humanise The Numbers' podcast series. Here you'll find a whole series of interviews with the leaders of accounting firms who are building (or have already built) a firm of the future now! You'll hear key insights, key skills and key habits that underpin the success of these firms. Insights, skills and habits that can underpin your firm's future success too. It seems that when an accountancy firm connects their team and their clients to the numbers that really matter to them they transform the results for everyone. This is accelerated when the humanity of the way they work shines through too. That's why we're talking about ambitious accountants humanising the numbers.Here's what a director of a multi-partner multi-national firm said recently ."What I like about your podcasts is that they are real. They are not scripted and I appreciate the fact that your interviewees admit they don’t have all the answers but are willing to let you put that fact out on a podcast. It is what is going on at the front lines of great small accounting practices. I have now listened to about half of them, I intend listening to them all as each one just has a nugget that I am writing down to see if I can use in our practice at some stage."

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Humanise The Numbers - for ambitious accountants in practice

Amanda C. Watts, Owner of Oompf Global, trainer and coach

September 08, 2023 • Paul Shrimpling and Amanda C. Watts

Nearly every time I ask the question ‘what matters most to clients?’ – technical work, the speed with which the work's done or the relationship work – and whether I'm with an individual accountant, a leadership team within an accountancy firm or presenting to an audience of accountants, the answer that almost always comes back is that it's the relationship work that the clients value the most.

In a profession that leans more towards introversion than extroversion, it makes sense to dive into what is it accountants could and should do to build stronger relationships with their clients.

It was great to have Amanda C. Watts on the podcast to unpack her experiences and to share her understanding as a self-confessed introvert on how and what accountants can do to build stronger relationships through asking better questions and listening more, as well as the deeper, practical skills of making that come to life.

If you can see that relationship building is a primary source of value for your clients, and that improving the knowledge and skills in that space would pay off for you, your team and your firm, why not join Amanda and me on this podcast.

I hope you enjoy this Humanise The Numbers podcast as much as I did, please scroll down the episode page page for the contact information for Amanda and for the additional, downloadable resources mentioned in this podcast.

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